Ngophuhliso lwetekhnoloji kunye nokuphuculwa komgangatho wobomi babantu kwiminyaka yakutshanje, iilensi zoqhagamshelwano ziye ngokuthe ngcembe zibe yindlela ethandwayo yokulungiswa kombono.Ke ngoko, oosomashishini abacinga ngokuqala ishishini lelensi zoqhagamshelwano kufuneka baqhube uphando lwemarike ukuqinisekisa ukuba iimveliso zabo zinokuhlangabezana nemfuno yentengiso kwaye zibenokhuphiswano lwemarike.

Uphando lwemarike ngumsebenzi obaluleke kakhulu onokunceda oosomashishini baqonde iimfuno zabathengi kunye nezinto abazithandayo, bavavanye amandla okuthengisa kunye nokhuphiswano, kwaye baphuhlise amaqhinga okuthengisa asebenzayo kunye nezicwangciso zophuhliso lwemveliso.

Okokuqala, oosomashishini kufuneka baqonde imfuno yemarike kunye neendlela.Bangasebenzisa iindlela ezifana nophando lwe-intanethi, udliwano-ndlebe lobuso ngobuso, iingxoxo zeqela elijoliswe kuyo, kunye neengxelo zemarike ukuqonda iimbono zabathengi kunye nezinto ezikhethwayo.Ukongeza, kufuneka banike ingqwalasela kwiindlela zeshishini, kubandakanya ukuvela kwetekhnoloji entsha, izenzo zabakhuphisanayo, kunye nemikhombandlela yophuhliso yexesha elizayo.

Okwesibini, oosomashishini kufuneka bavavanye amandla emarike kunye nokhuphiswano.Bangakwazi ukuhlalutya ubungakanani beemarike, izinga lokukhula, isabelo semarike, kunye namandla abakhuphisana nabo ukuqonda imeko yangoku kunye neendlela ezizayo zemarike.Ukongeza, kufuneka banikele ingqalelo kwiimpawu zentengiso yelensi yoqhagamshelwano, njengexabiso, uphawu, umgangatho, inkonzo, kunye namaqela abathengi.

Okokugqibela, oosomashishini kufuneka baphuhlise amacebo okuthengisa asebenzayo kunye nezicwangciso zophuhliso lwemveliso.Banokusebenzisa amajelo afanelekileyo, izicwangciso zexabiso, izicwangciso zokunyusa, kunye nezicwangciso ze-brand ukuhlangabezana neemfuno zabathengi, ukwandisa ulwazi lwemveliso kunye nokukhuphisana.Kwangaxeshanye, kufuneka baqwalasele indlela yokuphucula umgangatho wemveliso kunye neenkonzo ukuhlangabezana nokulindelweyo kunye neemfuno zabathengi.

Ukuqukumbela, uphando lwentengiso luyimfuneko ebalulekileyo koosomashishini ukuba baqale ngempumelelo ishishini lelensi zoqhagamshelwano.Kuphela ngokuqonda imarike inokuvelisa izicwangciso ezisebenzayo zokuthengisa kunye nezicwangciso zophuhliso lwemveliso ukuhlangabezana neemfuno zabathengi, ukwandisa ulwazi lwemveliso kunye nokukhuphisana.